Strategic Planning and Marketing of Rural Tourism in Western Odisha

Rural Tourism is an increasingly important activity for the country’s economy. It being used as a development strategy to improve social and economic well of people in rural areas. tourism includes enormous range activities, natural manmade attractions, amenities facilities, transportation, marketing information systems. very diverse fragmented terms operational structures, markets operating environments. Benefits have been expressed employment growth broadening region’s base, reproduction, improvement revitalization local craft. In contemporary world, increasing number enterprises, including tourism, businesses employ methods knowledge their activities. has exclusive link with nature. For this reason its services became popular. Its can be furthered by right system. article, author highlights strategic measures Western Odisha.